Upgrade from CRM to TRM to Increase Telecom Services Revenue

Upgrade from CRM to TRM to Increase Telecom Services Revenue
October 10, 2015 / Blog / posted by Manoj Jain

U.S. telecom industry spending is projected to reach $1.4 Trillion USD and global telecom spending will reach $5.6 Trillion USD in 2015, according to Plunkett Research. Worldwide, the VoIP service market alone reached nearly $70 Billion USD in 2014, fueled largely by growth in business VoIP services, according to Infonetics Research. Business voice services are the driving force within the VoIP services market, as the move to IP positively affects cloud, trunking and managed services across all business segments. Larger enterprises, in particular, continue to evaluate cloud-based communications while also migrating to (Session Initiation Protocol) SIP trunking for premises-based deployments. Comprising 38 percent of overall VoIP services sales, business VoIP services revenue grew nearly ten percent in 2014 over 2013, the latest figures available.

For telecom operators, service providers and carriers that’s great news. But what are your sales force, executives, and management doing right now to capture that business?Recognizing there’s money on the table is one thing, but penetrating, expanding and managing new markets while growing revenue presents far more complex challenges.

Customer Relationship Management (CRM) is at the core of any enterprise, but Telecom Resource Management (TRM), a solution that empowers a business to completely focus on the customer lifecycle rather than sales process, is what is needed for companies to increase revenue and achieve sustained market growth.Such a solution would not only facilitate customer lead generation, acquisition, conversion, retention, and loyalty, but would also be specific to the labyrinthine terms and conditions of agreements, tariffs, discounts, invoicing, payment schedules and more, with respect to carriers.

Recently, Panamax Inc. made enhancements to the CRM module of its interconnect billing solution known as BillCall. BillCall, a carrier management tool for telecom operators that provides accurate billing, pricing, routing and financial management information, is compatible with Class-4 switches, as well as Time-Division Multiplexing (TDM) and In-Line Disconnect (ILD) switches.It features origination, termination and transit traffic billing, as well as dynamic routing capabilities.

Telecom Resource Management is much more than CRM, billing and routing functionalities, however. By upgrading your CRM to BillCall’s TRM – focused platform, companies gain sophisticated sales force automation tools, including:lead generation and qualification, pipeline analysis, sales stage and probability analysis, approval workflow for special rates, routing and deals, competitor analysis, real-time forecasting, quota management, reports and dashboards, and other useful metrics and alerts. Once again, these functions give telecom operators and service providers, the bandwidth to focus their attention on the customer lifecycle, rather than sales process.TRM is about increasing revenue, market growth and the bottom line.

The result is that telecom operators and service providers can efficiently create, account, deliver and bill for next-generation telecom services, while leveraging one standardized source of information for telecom use by which to track and evaluate sales performance and overall business.

Telecommunications is a rapidly expanding ecosystem of innovative products, technologies and services. Is your company adequately equipped to penetrate, capture and manage new markets while increasing revenue?Contact one of our sales associates concerning BillCall and its TRM-focused module today.

Manoj Jain

Manoj Jain is working as a Chief Marketing Officer at Bankai group. He has rich experience of 15+years in marketing and strategic planning for BSS/OSS, Big Data powered Analytics, Network solutions, and Value Added Services. He has several accolades under his belt including Special Contribution Award at BSS summit and Ambassador Award at Ericsson. His forte lies in the creation of brand awareness and visibility, digital marketing, SEO & SEM, media engagement and communications. He has worked with some of the best names in the industry including Ericsson, Bharti, Idea, and Airtel. You can reach out to Manoj at manoj.jain@bankaigroup.com
Bankai Group